The Home Healthcare Staffing Crisis
Home healthcare agencies face a brutal reality: demand for caregivers is skyrocketing while the supply is shrinking. The Bureau of Labor Statistics projects 25% growth in home health aide positions through 2031 — far outpacing nearly every other occupation.
Meanwhile, turnover rates in home healthcare hover around 65-80% annually. The math doesn't work. You're constantly recruiting, training, and losing caregivers faster than you can replace them.
Benefits Drive Retention
Exit surveys tell the same story: caregivers leave for better benefits, not just better pay. A $1/hour raise might get someone's attention, but comprehensive health benefits — especially for part-time workers who rarely qualify — create genuine loyalty.
The challenge? Traditional health insurance is expensive, and your margins are already tight.
The Optiv Health Solution
Our Section 125 supplemental health plan is designed for the realities of home healthcare:
- Affordable for employers — Save $600-900/employee while offering better benefits
- Valuable to employees — Free prescriptions and unlimited telehealth are tangible perks
- Works for distributed teams — Caregivers access benefits from anywhere
- Includes part-time workers — No minimum hours requirement
Why Caregivers Love It
💊 Free Prescriptions
Many caregivers skip their own medications to afford their patients' care. With 1,000+ free generics, that's no longer a choice they have to make.
📱 Telehealth Anywhere
Your caregivers are on the road constantly. 24/7 telehealth means they can see a doctor between shifts, without driving to a clinic.
💰 Higher Take-Home Pay
Pre-tax deductions mean more money in their pocket. For someone earning $15-20/hour, that extra $300-500/year matters.
🏥 Preventive Care
Healthy caregivers provide better care. Easy access to healthcare keeps your workforce at peak performance.
Implementation for Home Healthcare
We understand your workforce is mobile and your administrative bandwidth is limited. That's why we've simplified everything:
- Online enrollment — Caregivers sign up from their phone in 10 minutes
- Digital ID cards — No physical cards to mail or lose
- 24/7 access — Benefits work around any shift schedule
- Minimal admin — We handle member support so you don't have to
Reduce Turnover With Better Benefits
See how home healthcare agencies are using Optiv Health to attract and retain caregivers.
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